Kanye West appears to have one final trick up his sleeve in the last-minute blitz of his presidential campaign … let go, and let God.
Ye just filed legal docs to lock up the rights to “God Save America” — which he wants to slap on shirts, sweaters and hoodies in what seems to be a final-ditch effort to push his message that was front-and-center in his 1st campaign ad … bringing faith back to politics.
Unclear if this is a campaign slogan — like Barack Obama‘s famous HOPE or Trump‘s Make America Great Again — but it sure reads like one. The phrase also feels like a play on “God Bless America” … both patriotic, but kinda sanctimonious too with “Save” swapped in.
Kanye filed for the trademark last week, which lines up closely with the release of his debut campaign ad … something that just hit the ether Monday, 3 weeks before voters hit the polls on Nov. 3. Some people feel this ad — and maybe now this new catchphrase he wants to lock up — is too little, too late. That, or maybe just in time … depends on who you ask.
Anyway, if Ye gets approval on this … get ready to see some new merch — probably priced at a high selling point 😅.