Scarlett Johansson and Colin Jost‘s wedding announcement on the Meals on Wheels Instagram account paid big time … for the org, which saw an influx of donations.
A rep for the meal delivery program tells TMZ … the org saw approximately $10k in donations in the 24 hours after the Meals on Wheels IG account broke the happy news earlier this week. The rep says the online donations came directly from the link it posted on its IG profile.
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The org’s social media team also had reason to celebrate — the Scarlett and Colin post had nearly 10 times more “likes” than their previous top post. If nothing else, the Scarlett and Colin news brought people to the MoW page that otherwise might not have ever visited, which, TBH, is unfortunate because the folks over there do a tremendous job feeding the needy.
It’s easy to see why Scarlett and Colin chose to let Meals on Wheels break the story … they’ve been longtime supporters of the org. The rep tells us the couple had been looking for creative ways to address senior hunger and isolation, especially as the pandemic is disproportionately impacting the population it serves.
The rep added, “We are grateful that they chose to share their wedding spotlight with vulnerable older adults across the country, illuminating their critical needs and what Meals on Wheels is doing to ensure no senior is forgotten.”